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SuccessRecap: Ways to Lower Your Facebook Ad Costs, Complete Guide to Instagram Advertising, and more…

Hi, this is Kat from SuccessAmp, a conversion rate optimization company in Grand Rapids.

One of the ways to lower Facebook ad costs is to target a more specific audience. Lisa Lacy talks about the other 8 ways in her article linked below.

Margot da Cunha shares the complete guide to Instagram advertising. You can achieve success if you follow her guide linked below.

How to Use A/B Testing and Personalization Best Together

A/B testing and personalization are both conversion optimization tools that are suitably used together to maximize results for your business.

9 Ways to Lower Your Facebook Ad Costs

Your Facebook ad costs will differ based on many factors, including your audience, industry, goals, and optimization settings.

Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories

Continuing its effort to guide searchers toward reliable content, Google has announced plans to introduce eight new trust indicators.

Where to go next with your Google My Business listing

Some straightforward tweaks to Google My Business can have a great effect on your listing’s visibility and your local pack ranking.

Facebook Ad Custom Audiences: Retargeting Those Who Know You

Custom audiences based on engagement can trigger an ad sequence that furthers your marketing purposes.

10 Big SEO Tips to Get More Sales on Black Friday

Black Friday provides an incomparable source of foot traffic and e-commerce sales for retailers.

SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX).

Attention Accountants: The New Tax Bill Could Kill Your PPC Account

Adding specific, account-level negative keywords is a quick fix for a problem that could totally derail your AdWords account.

Google & The Trust Project: Help Identify Trustworthy News

In an effort to help with weed out fake news stories and make sure their news results, and core search results, are accurate – they announced they are working with the Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.”

How to Find a Juicy Writing Idea When Your Creative Well Has Run Dry

The thing about being a writer that isn’t necessarily all that formidable.

The Complete Guide to Advertising on Instagram

Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a bigger and more targeted audience.

Google’s chatbot analytics platform Chatbase launches to public

The idea behind Chatbase’s cloud service is to offer tools to more easily analyze and optimize chatbots. This includes giving bot builders the ability to understand what works to grow customer conversions, improve the bot’s accuracy, and produce a better user experience.

Understanding the interplay of SEO and a 5-star reputation

Online reviews are a major part of local search.

How to steal the competition’s best keywords: A 3-step guide

Use competitive research to inform your paid search keyword approach.

2018 Guide To Increased Business Visibility

For Grand Rapids, West Michigan, and entrepreneurs anywhere looking to get found online. This guide covers our most actionable tips in five areas of online marketing.

How to Combine SEO & Content for Bigger Wins

Aligning your SEO and content teams can help your brand create better content, increase user engagement, and achieve maximum marketing impact.

Amazon Rolls Out New Coupons in Seller Central (Yes, It’s a Big Deal)

These new coupons could be a huge deal.

How To Come Up With A Value Proposition When What You Sell ISN’T Unique

If you’re working on growing your business, you know there’s no shortage about why you need a unique value proposition.

3 BEST PRACTICES FOR UNIVERSAL APP CAMPAIGNS

As AdWords sunsets mobile app install campaigns, you can examine 3 best practices to dramatically boost your app with Universal App Campaigns (UACs).

10 Must-Know Holiday Marketing Stats

While there are only a few fast weeks left of holiday madness, it is never too late to capitalize on the possible sales that will likely fly in. Take advantage of this time, and get working on some impactful holiday marketing campaigns.

Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Google is adding new filters to its trends data, making it viable to see search trends beyond web search.

The changing SERP: Understanding and adapting to dynamic search results

Search results have become more personalized and compelling over the years, creating a more challenging SEO environment for search and content marketers.

The Best Times to Post on Instagram

Recognizing the best times to post on Instagram and utilizing scheduling software to hit every single one can help you see dramatic growth in your Instagram engagement.
That’s it for this week, thanks!


From The SuccessAmp Social Media Roundup Blog https://successamp.wordpress.com/2017/12/04/successrecap-ways-to-lower-your-facebook-ad-costs-complete-guide-to-instagram-advertising-and-more/
Location: Grand Rapids, MI 49508, USA

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