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Showing posts from September, 2017

SuccessRecap: Ways to Increase Customer Retention, Utilize Google Analytics Better, and more…

Hi, this is Kat from SuccessAmp, an inbound marketing agency in Grand Rapids MI. We help you get more customers online. One of the ways to increase customer retention is to take your customers seriously. The other ways are discussed by Jacob McMillen in his article linked below. Creating custom dashboards is one way to utilize Google Analytics better. Jill DuPre has 2 more ways in her article linked below.   How to Create a Pillar Page A pillar page is an overview guide to all aspects of a particular topic.  By creating it, you can organize your site architecture to help visitors get responses to their inquiries. https://blog.hubspot.com/marketing/how-to-create-a-pillar-page Internal Link Structure Best Practices to Boost Your SEO From having a solid UX, controlling the flow of link value, getting content/context and hierarchy right, managing duplicate content, and ensuring proper indexing, you can put your websites for success through a powerful internal linking structur

SuccessRecap: Social Media Fails to Avoid, Is Multiple Sites Okay?, and more…

Hi, this is Kat from SuccessAmp, a  website designer in Grand Rapids MI. We help you get amazing designs for your website. Brian Appleton talks about a celebrity not touching or hugging during a fan meet and greet. It is one of the social media fail examples to avoid. Ron Dod believes that creating multiple sites for your business can create unique experiences for the users but this should be done in the right way or else your business will suffer poor search engine rankings. Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend For many months now, Facebook has been highlighting its efforts to prevent and lessen the use of its platform to distribute fake accounts and misinformation. https://blog.hubspot.com/marketing/facebook-fake-accounts Visual Search: Looking Beyond Image SEO Marketing Image optimization is the dinosaur of the SEO world. https://www.searchenginejournal.com/visual-search-images/213324/?utm_medium=feed&utm_source=feedpress.me&utm_ca

SuccessRecap: Steps to Grow a Blog Post, Creating Efficient Link-Building Campaign, and more…

Hi, this is Kat from SuccessAmp, a  pay-per-click management company. We help businesses bring targeted traffic to their websites. Talk to yourself is one of the steps to grow a blog post. Sonia Simone has 6 more steps in her post linked below. Jeremy Knauff shares to focus on a tighter niche and other tips to create a structured and efficient link-building process. What You Need to Know About AdWords’ New Ad Suggestion Beta AdWords is introducing a new beta called ad suggestions, created to “improve performance” by adding new ads to your ad groups. http://www.clixmarketing.com/blog/2017/08/30/what-you-need-to-know-about-adwords-new-ad-suggestion-beta/ 7 Steps to Grow a Blog Post Studying and practicing your craft, and making consistent improvement will lead to more steady output for your blog post. https://www.copyblogger.com/write-blog-post-process/ How to Leverage Behavioral Analytics In Your Growth Strategy Understanding and utilizing behavioral analytics can be

SuccessRecap: Ad Rotation Settings, Video on Google Maps Listings and Tools for A/B Testing

Hi, this is Kat from SuccessAmp, a   Grand Rapids CRO agency . We help you convert your website visitors into paying customers. If you are doing Google pay-per-click advertising, then you need to know that they added some improvements in Ads management. Check out the article linked below. Qubit, Apptimize, and Convert are some of the top tools for A/B Testing your website conversion. More tools are being discussed in one of the articles below. Google Announces Major Changes to Ad Rotation Settings If there’s one thing all paid search advertisers can agree on, it’s that ad testing is essential. http://www.wordstream.com/blog/ws/2017/08/29/adwords-ad-rotation-changes Google Introduces Video to Google Maps Listings Searchers will soon begin seeing videos on Google Maps listings with an Android device. https://www.searchenginejournal.com/google-introduces-video-google-maps-listings/212418/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed 18 Top A/B Test