SuccessRecap: Marketing Trends to Watch in 2018, Best Keyword Research Tools to Use in 2018, and more…

Hi, this is Kat from SuccessAmp, a Grand Rapids PPC advertising company. We help you get instant targeted traffic to your website in no time.

AI will take over website messaging and in-car ads will become new marketing. Those two are some of the marketing trends to watch for in 2018.

AnswerThePublic.com and UberSuggest.io are two of the best keyword research tools to use in 2018. Check out the article of Gael Breton below.

ARE MY YOUTUBE AD CAMPAIGNS SUCCESSFUL?

Explore some ways that will help show how YouTube ads affect brand awareness and embrace YouTube as part of your paid strategy!
https://www.ppchero.com/how-to-show-that-youtube-ads-are-successful/

Google Freshness Algorithm: Everything You Need to Know

The Google Freshness algorithm update was a notable ranking development with numerous major implications to search engine success.
https://www.searchenginejournal.com/google-algorithm-history/freshness-update/

18 Marketing Trends to Watch in 2018

Marketing is becoming more rational and more focused on digital marketing through organic search, voice and social media.
https://www.entrepreneur.com/article/305047

6 Things New SEO Research Reveals About Content Marketing

Most content marketers recognize they need search engine optimization skills. Where you get an advantage is when you look at the current SEO studies.
https://www.forbes.com/sites/briansutter/2017/11/25/6-things-new-seo-research-reveals-about-content-marketing/#6cd4bf687e05

How to Use Facebook to Drive More Traffic to Your Blog Posts

Learn a five-step plan for promoting your blog posts on Facebook and optimizing shares of your blog content for visibility and reach.
https://www.socialmediaexaminer.com/facebook-drive-traffic-to-blog-posts/

How Long Does it Take to Become a Top Ranked Result on Google? (Infographic)

New data looks at the factors that will catapult you to the top.
https://www.entrepreneur.com/article/305162

Coming to terms with fake reviews

In the same way that Google views some sorts of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevailing. Columnist Kevin Lee addresses the extent of the problem and why you should resist the temptation to ask fake reviews.
https://searchengineland.com/coming-terms-fake-reviews-286775

The Best Keyword Research Tools for 2018

The most pre-eminent keyword research tools on the market were tested. Now you can make grounded judgments picking a tool for your needs.
https://ahrefs.com/blog/best-keyword-research-tools/

The changing SERP: Understanding and adapting to dynamic search results

Search results have become more personalized and compelling over the years, forming a more challenging SEO environment for search and content marketers.
https://searchengineland.com/changing-serp-understanding-dynamic-search-results-287076

2018 Guide To Increased Business Visibility For West Michigan Entrepreneurs

For Grand Rapids, West Michigan, and entrepreneurs anywhere looking to get seen online. This guide includes our most actionable advice in five areas of online marketing.
https://successamp.com/guide-to-increased-business-visibility-for-west-michigan/?utm_campaign=2018-guide-to-increased-business-visibility-for-west-michigan-entrepreneurs&utm_medium=social_link&utm_source=missinglettr

The Best Times to Post on Instagram

To maximize engagement on the platform, you must discern how to determine the best times to post on Instagram.
https://adespresso.com/blog/best-times-to-post-on-instagram/

Google brings local lead generation to Google Assistant and Google Home

Google taps HomeAdvisor and Porch to accommodate local contractors through a multistep voice-driven interaction.
https://searchengineland.com/google-brings-local-lead-generation-google-assistant-google-home-287527

14 Technical SEO Tips to Make Your E-commerce Site Successful in 2018

E-commerce site owners must pay special regard to the technical factors influencing their brand’s search presence. Apart from backlinks, technical SEO plays a significant part in growing your overall ROI from search.
https://www.searchenginejournal.com/technical-seo-ecommerce/223779/

The Updated Guide to Branded Content – 2017 Edition

There are 4 clever ways you can use branded content to help your ad hit its intended target.
https://adespresso.com/blog/facebook-branded-content/

7 Effective Link Building Tactics for E-Commerce Brands

Here are some of the best examples of efficient link building, and how you can utilize them to improve your e-commerce brand succeed.
https://www.searchenginejournal.com/ecommerce-link-building-tactics/225313/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed

How To Go Viral on LinkedIn (The Answer Will Surprise You)

Given its well-earned reputation as a stuffy, “professional” platform, going viral on LinkedIn needs a counterintuitive approach.
https://www.inc.com/john-nemo/how-to-go-viral-on-LinkedIn-the-answer-will-surprise-you.html

How to Use Twitter to Skyrocket Your Search Engine Rankings

Twitter is huge, making it an excellent platform for promoting products and services or sharing your content.
https://neilpatel.com/blog/seo-with-twitter/

My 12 most important SEO metrics to monitor

You can measure the success of your work in various ways. One of those ways is by analyzing fundamental SEO metrics.
https://searchengineland.com/12-most-important-seo-metrics-to-monitor-285190

SEO SWOT Analysis: Focus your efforts in areas that deliver results

You should understand how to identify your business’s strengths, weaknesses, possibilities, and threats to determine where best to focus your search marketing efforts.
https://searchengineland.com/seo-swot-analysis-focusing-efforts-improve-results-287197

How to Use Instagram Live With Friends for Business

Discover how to utilize Instagram’s Live With Friends video feature to bring a guest into your Stories broadcast.
https://www.socialmediaexaminer.com/how-to-use-instagram-live-with-friends-for-business/

Facebook Announces New Tools for Non-Profits and Community Causes at Social Good Forum

Facebook has announced a new set of tools for community groups and causes, which may also have wider application.
https://www.socialmediatoday.com/news/facebook-announces-new-tools-for-non-profits-and-community-causes-at-social/512021/

How to Make Money With Facebook Ads

Creating the appropriate message is the critical first step to gaining money with Facebook ads, but it doesn’t stop there.
https://www.entrepreneur.com/article/305380

What Being a Vacuum Cleaner Salesman Taught Me About Conversion Rate Optimization

To be successful at CRO, you need to be proficient at pulling actionable insight from your analytics – but proving concepts can also come from surprising places.
https://unbounce.com/conversion-rate-optimization/what-being-a-vacuum-cleaner-salesman-taught-me-about-conversion-rate-optimization/

Three Ways AI Will Help Marketers Conquer Social Media in 2018

AI-powered tools have progressed to the point that they have the potential to make 2018 the year marketers can eventually obtain all the insights they want out of social media data, without consuming hours upon hours gathering, analyzing and evaluating it.
http://60secondmarketer.com/blog/2017/12/03/three-ways-ai-will-help-marketers-conquer-social-media-2018/

That’s it for this week, thanks!

From The SuccessAmp Social Media Roundup Blog https://successamp.wordpress.com/2017/12/08/successrecap-marketing-trends-to-watch-in-2018-best-keyword-research-tools-to-use-in-2018-and-more/