SuccessRecap: Ways to Increase Customer Retention, Utilize Google Analytics Better, and more…

Hi, this is Kat from SuccessAmp, an inbound marketing agency in Grand Rapids MI. We help you get more customers online.

One of the ways to increase customer retention is to take your customers seriously. The other ways are discussed by Jacob McMillen in his article linked below.

Creating custom dashboards is one way to utilize Google Analytics better. Jill DuPre has 2 more ways in her article linked below.

 

How to Create a Pillar Page

A pillar page is an overview guide to all aspects of a particular topic.  By creating it, you can organize your site architecture to help visitors get responses to their inquiries.

https://blog.hubspot.com/marketing/how-to-create-a-pillar-page

Internal Link Structure Best Practices to Boost Your SEO

From having a solid UX, controlling the flow of link value, getting content/context and hierarchy right, managing duplicate content, and ensuring proper indexing, you can put your websites for success through a powerful internal linking structure.

https://www.searchenginejournal.com/seo-internal-links-best-practices/214886/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed

4 Straightforward Ways To Increase Customer Retention

Give value. Show up with some humanity. Take customer service seriously. And go deeper than initial feedback.

https://conversionsciences.com/blog/increase-customer-retention/

Configuring Google Analytics in Google Tag Manager

Google Tag Manager (GTM) enables you to set up Google Analytics, from tracking simple pageviews to custom events, without having to add additional code to your site.

http://www.clixmarketing.com/blog/2017/09/19/configuring-google-analytics-in-google-tag-manager/

6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

Some metrics matter more than others.  You want to think big picture.  Look at your overall funnel.   Look at your backlinks to discern which drive signups.

https://blog.kissmetrics.com/metrics-you-think-are-important/

3 reasons SEO is the account-based marketer’s secret weapon

A simple place to begin is with SEO analytics. Plan goals in Google Analytics to track which campaigns and content are the most and least effective. Increase on effective campaigns, and examine why incompetent campaigns are faltering, by conducting keyword and user intent research and revising initiatives based on new SEO insights.

http://searchengineland.com/3-reasons-seo-account-based-marketers-secret-weapon-282415

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Google AdWords offers three main keyword match types – broad, phrase, and exact. Taking the right keyword match types can improve you target your ads better so you get higher-quality traffic to your site.

https://searchenginewatch.com/2017/09/20/common-ppc-keyword-mistakes-understanding-broad-match-vs-phrase-match-vs-exact-match/

What Are The Best Landing Page Tools for Retailers?

Advertising online without a landing page is like taking a road trip without a destination.  It rarely leads to a conversion and is an utter waste of ad dollars.

http://www.cpcstrategy.com/blog/2017/09/best-landing-page-tools-retailers/

3 Ways to Utilize Google Analytics for Better AdWords Reporting

While AdWords presents insights into ad impressions, cost, and conversions, it doesn’t give all the data needed about website visitor behavior after the click and before a conversion.

http://www.clixmarketing.com/blog/2017/09/21/tips-for-adwords-analytics-reports/

That’s it for this week, thanks!

From The SuccessAmp Social Media Roundup Blog https://successamp.wordpress.com/2017/09/29/successrecap-ways-to-increase-customer-retention-utilize-google-analytics-better-and-more/