SuccessRecap: Things To Do When Your Website Rankings Drop, Emojis Impacting Email Open Rates, and more
Hi, this is Kat from SuccessAmp, specialists in conversion optimization in Grand Rapids MI. We help you increase your business ROI through optimizing your website conversion process.
Don’t panic when your website rankings drop. Brock Murray shares 10 things to do when your website keyword rankings decrease. Some of these things include checking the status codes of the website, checking for possible Google algorithm updates, and seeing if there are shady new backlinks to your site. Check out his post below to learn more.
Companies need to consider using emojis as they are making impact nowadays. There is a rise of emoji usage in emails in recent years and Douglas Karr has discussed it in his post. Check out the link below.
Google Analytics Adds Ask Intelligence; Ask Google Analytics Questions & Get Answers
Google announced a significant step in their Google Analytics platform. This feature is called Ask Analytics Intelligence.
Just Getting Started With Video Marketing? Here’s the First Video You Should Make
The fact remains: People also want more video content. Sophia Bernazzani and team built a framework so you could figure out where you should concentrate your efforts and which sort of video, to begin with.
YOUR FACEBOOK ADS ARE WORKING – HERE’S HOW TO PROVE IT
To online advertisers, it is apparent that Facebook must be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a fundamental static ad, Facebook Ads can be a pivotal component in driving traffic and boosting conversions.
Google Expands Home Service Ads to More Markets, More Business Categories
Google’s Home Services ad product is now accessible to a broader variety of business types in more US markets.
Does an Emoji in Your Subject Line Impact Email Open Rates? 
Mailjet performed some experiment using emojis in email subject lines to see how different emojis might influence the email open rate.
Study: How (and why) Google ranks videos differently from the way YouTube does
According to Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking position between Google and YouTube varies 56.8% of the time.
Eight insider tips for exceptional price extensions
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads, and Amazon are all noticing an increase in shopping ads.
The Best Marketing Content You Need to Read On the Beach This Summer
Marketing changes so quickly. As a result, all small businesses and marketers need to stay up to date on all best practices steadily.
What PPC Pros Need to Know About “Purchases on Google”
Google recently rolled out the beta version of a feature for mobile Shopping ads called Purchases.
5 Steps to Create a Killer Instagram Ad Strategy for eCommerce Products
Instagram’s known for engagement. It excels at driving product sales, too.
Google confirms testing auto-play videos in the search results
Google is running a small test where videos automatically play in the knowledge panel. While it’s an unexpected move by Google, the experiment does not imply auto-play will be rolled out to everyone.
Developing content for the customer journey
Columnist Bobby Lyons explains why SEOs need to move away from ‘SEO content’ and begin considering about content that fits users’ needs throughout the buyer journey.
Your Rankings Have Dropped – 10 Things to Do Now
Whether your organic search rankings are in free fall or you see a minor position loss on a secondary keyword, no one wants to see a drop. Though fluctuations are unavoidable, particularly in the face of Google’s rolling real-time algorithm updates, it’s never good news when your search rankings start trending in the wrong way.
How to Track Conversions in Google Analytics
Visits and page views are nice. However, conversions are solely that matter at the end of the day.
Facebook Leads Ads: The Definitive Guide
Anytime someone discusses online marketing, the conversation nearly always turns towards lead generation. It is actually one of the most important parts of digital advertising funnel.
That’s it for this week, thanks!
From The SuccessAmp Social Media Roundup Blog https://successamp.wordpress.com/2017/07/28/successrecap-things-to-do-when-your-website-rankings-drop-emojis-impacting-email-open-rates-and-more/
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